{"id":11379,"date":"2024-11-28T09:00:00","date_gmt":"2024-11-28T07:00:00","guid":{"rendered":"https:\/\/escp.eu\/thechoice\/?p=11379"},"modified":"2024-12-09T16:53:22","modified_gmt":"2024-12-09T14:53:22","slug":"swag-studio-using-urban-dance-to-foster-inclusion-and-fight-exclusion","status":"publish","type":"post","link":"https:\/\/escp.eu\/thechoice\/their-choice\/swag-studio-using-urban-dance-to-foster-inclusion-and-fight-exclusion\/","title":{"rendered":"S.W.A.G. Studio: using urban dance to foster inclusion and fight exclusion"},"content":{"rendered":"\n

In a time when division and exclusion are all too common, whether rooted in social, racial or cultural differences, Pauline Terestchenko sees dance as a way to bridge those gaps and bring people together. As the founder and co-director of S.W.A.G. Studio in Paris, she has built more than just a dance space \u2014 she\u2019s created a thriving community, 5,000 strong, where urban dance helps dismantle social barriers.<\/p>\n\n\n\n

A 2019 graduate of the ESCP\u2019s Master in Management<\/a> programme, Pauline Terestchenko views dance as a universal language that unites people, no matter their background<\/strong>. \u201cFor us, dance isn\u2019t about competition or performance. It\u2019s a social experience that fosters empathy and joy between people from all walks of life,\u201d she explains.\u00a0<\/p>\n\n\n\n

\u201cS.W.A.G. Studio<\/a> has a double mission: to integrate refugee dancers and to democratise urban dance, in order to create bonds between people who are not alike,\u201d adds the female entrepreneur. This includes creating opportunities for beginners who might feel intimidated by traditional dance classes, as well as vulnerable groups like people with disabilities.<\/p>\n\n\n\n

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For us, dance isn\u2019t about competition or performance. It\u2019s a social experience that fosters empathy and joy between people from all walks of life.<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

From exclusion to inclusion <\/strong><\/h2>\n\n\n\n

Pauline Terestchenko\u2019s own path to entrepreneurship in the dance scene was anything but typical. \u201cI am not a dancer,\u201d she admits. \u201cI was raised in a family where we weren\u2019t allowed to dance because it was considered obscene. We were expected to read books and remain silent.\u201d <\/p>\n\n\n\n

When she first encountered dance at 22, she felt a mix of excitement and unease. She was captivated by it, but the competitive nature and the quick pace of the classes left her feeling out of place.<\/p>\n\n\n\n

Around the same time, she met several refugee artists who had relocated to France. Despite their incredible talent, she says many of them faced racism and exclusion in the dance community. This, along with her own feelings of exclusion, sparked an idea: \u201cI just wondered if dance could not be a way to break exclusion, to connect everyone together,\u201d she recalls. \u201cWhen you dance, you don\u2019t need to speak the same language, you don\u2019t need to look alike. You just dance.<\/strong>\u201d<\/p>\n\n\n\n

That\u2019s when the vision for S.W.A.G. Studio began to take shape, a place where refugee dancers could build careers while also helping beginners find their footing as well. <\/p>\n\n\n\n

Building a community<\/strong><\/h2>\n\n\n\n

Like many entrepreneurs, Pauline Terestchenko started small but with a strong sense of purpose. Her first major step was joining the Blue Factory startup incubator<\/a> at ESCP in Paris. Becoming part of a community of entrepreneurs gave her the confidence and support she needed to take the next steps<\/strong>.<\/p>\n\n\n\n

In just a few months, things took off. After joining the incubator in September 2020, she officially launched S.W.A.G. in January 2021. Later that year, the first studio opened its doors, and her business partner, Chlo\u00e9 Louisin, joined to help drive the project forward. Since then, S.W.A.G. has continued to grow and expand.<\/p>\n\n\n\n

Today, Pauline Terestchenko and Chlo\u00e9 Louisin run a thriving business with two locations \u2014 one in Paris and another in Marseille. Their team has 19 members including 14 dancers coming from Mali, Ukraine, Russia, Madagascar, Namibia and Mexico. Together, they\u2019ve built a wider community of more than 5,000 people who support the studio\u2019s mission. <\/p>\n\n\n\n

And this growth has been entirely organic, without external investment\u2014something Pauline Terestchenko takes great pride in. \u201cI wouldn\u2019t have done anything differently. At every stage, I did it by myself, I learned, then improved,\u201d she recalls.\u00a0<\/p>\n\n\n\n

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Chlo\u00e9 Louisin and Pauline Terestchenko<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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When you dance, you don\u2019t need to speak the same language, you don\u2019t need to look alike. You just dance.<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

A mission rooted in inclusion<\/strong><\/h2>\n\n\n\n

At the heart of S.W.A.G. is a simple yet powerful mission: to use dance as a tool for creating a more inclusive society<\/strong>. This commitment goes beyond the dance studios\u2019 walls. Every year, the organisation hosts S.W.A.G. Outside<\/em>, a festival in Paris\u2019s Belleville neighbourhood. More than just a celebration of dance, Pauline Terestchenko says the event serves as a platform for promoting equal rights and fostering unity through movement.<\/p>\n\n\n\n

And she stresses that the festival, like the studio itself, is powered by its community: \u201cWe imagined it, organised it and financed it ourselves,\u201d she says. \u201cOur community naturally wants to help support our commitment.\u201d<\/p>\n\n\n\n

Lessons for aspiring entrepreneurs<\/strong><\/h2>\n\n\n\n

Looking back on her journey, Pauline Terestchenko has plenty of advice for others looking to break into the dance or wider sports industry. First and foremost, she stresses the importance of supporting the people you work with, particularly in industries where artists often face financial challenges.<\/p>\n\n\n\n

\u201cServe the needs of the people you employ, highlight their talents, and pay them well,\u201d she advises, adding that equitable pay is crucial for building a sustainable business. And for any entrepreneur, she believes that passion is crucial. \u201cThe rest will come along,\u201d she says.<\/p>\n\n\n\n

For her, S.W.A.G. is more than a business; it\u2019s a platform for social change. It\u2019s where movement unites people and breaks down barriers. <\/strong>Through her venture, she\u2019s building community and pushing for a more inclusive world, all powered by dance.<\/p>\n","protected":false},"excerpt":{"rendered":"

ESCP alumna Pauline Terestchenko\u2019s studio isn\u2019t just a place to dance \u2014 it\u2019s a movement that\u2019s bringing refugees, beginners and marginalised groups together to break down barriers and build community.<\/p>\n","protected":false},"author":1,"featured_media":11407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[18,39,42],"class_list":["post-11379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-their-choice","tag-entrepreneurship","tag-inclusion","tag-leadership","category-12","description-off"],"acf":[],"yoast_head":"\nUsing urban dance to foster inclusion and fight exclusion - The Choice by ESCP<\/title>\n<meta name=\"description\" content=\"ESCP alumna Pauline Terestchenko\u2019s studio isn\u2019t just a place to dance \u2014 it\u2019s a movement that\u2019s bringing people together to build community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/escp.eu\/thechoice\/their-choice\/swag-studio-using-urban-dance-to-foster-inclusion-and-fight-exclusion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using urban dance to foster inclusion and fight exclusion - The Choice by ESCP\" \/>\n<meta property=\"og:description\" content=\"ESCP alumna Pauline Terestchenko\u2019s studio isn\u2019t just a place to dance \u2014 it\u2019s a movement that\u2019s bringing people together to build community.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/escp.eu\/thechoice\/their-choice\/swag-studio-using-urban-dance-to-foster-inclusion-and-fight-exclusion\/\" \/>\n<meta property=\"og:site_name\" content=\"The Choice by ESCP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ESCPbs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-28T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-09T14:53:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/escp.eu\/thechoice\/wp-content\/uploads\/soumaila-1er-juillet_11zon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2209\" \/>\n\t<meta property=\"og:image:height\" content=\"1474\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Choice Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ESCP_bs\" \/>\n<meta name=\"twitter:site\" content=\"@ESCP_bs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Choice Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/escp.eu\/thechoice\/their-choice\/swag-studio-using-urban-dance-to-foster-inclusion-and-fight-exclusion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/escp.eu\/thechoice\/their-choice\/swag-studio-using-urban-dance-to-foster-inclusion-and-fight-exclusion\/\"},\"author\":{\"name\":\"The Choice Team\",\"@id\":\"https:\/\/escp.eu\/thechoice\/#\/schema\/person\/d777675eb749ba0781e5ac5b056ea5c3\"},\"headline\":\"S.W.A.G. 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