{"id":10747,"date":"2023-11-29T08:00:00","date_gmt":"2023-11-29T06:00:00","guid":{"rendered":"https:\/\/escp.eu\/thechoice\/?p=10747"},"modified":"2023-11-28T20:00:40","modified_gmt":"2023-11-28T18:00:40","slug":"transforming-the-arts-through-sustainable-innovation","status":"publish","type":"post","link":"https:\/\/escp.eu\/thechoice\/their-choice\/transforming-the-arts-through-sustainable-innovation\/","title":{"rendered":"Transforming the arts through sustainable innovation"},"content":{"rendered":"\n

Over the past three years, the Finnish National Opera and Ballet in Helsinki <\/strong>has embarked on a novel project that is increasing creativity and sustainability in the performing arts. <\/strong>This initiative has not only transformed the production of iconic operas and ballets, including Don Giovanni, Carmen and Messa da Requiem, but it is also setting a powerful example for institutions across the cultural and economic spectrum seeking to enhance environmental sustainability and resource efficiency.<\/p>\n\n\n\n

Sustainable innovation put into action in opera and ballet<\/h2>\n\n\n\n

At the heart of this effort by the Finnish National Opera and Ballet lies the creation of a digital replica, often referred to as a \u201cdigital twin\u201d, of the main stage and auditorium, while incorporating remote access capabilities and seamlessly integrating stage operation systems. <\/strong>Known as the \u201cXR Stage\u201d project<\/a>, it was initially conceived during the Covid-19 pandemic to streamline the opera production cycle, enabling early visualization of sets and content to expedite the timeline.<\/p>\n\n\n\n

Yet, it has evolved into a platform capable of simulating entire productions, visualizing set changes and crafting lighting scenarios up to a year in advance. The advanced technology not only enhances efficiency but also promotes sustainability.<\/p>\n\n\n\n

\u201cUsing this digital platform has made information sharing easier, reducing the need for travel and significantly decreasing the carbon footprint,<\/strong>\u201d <\/strong>explains Hannu J\u00e4rvensivu, the XR Stage project manager at the Finnish National Opera and Ballet. \u201cAdditionally, visualizing elements on a virtual stage has reduced the use of unnecessary physical materials, resulting in a 20% reduction in both work hours and materials compared to traditional methods.\u201d<\/p>\n\n\n\n

The project faced numerous challenges, principally around interoperability — the ability of the different systems to work together and exchange information in a way that allows them to function seamlessly. \u201cInteroperability with external systems required some creative thinking and coding, as most of the protocols are not designed for that,\u201d adds Hannu. To solve this challenge, the Finnish National Opera and Ballet developed systems to communicate with external entities, like a lighting console<\/strong>.<\/p>\n\n\n\n

The XR Stage project has not gone unnoticed. It was the recipient of the 2022 Next Stage Grants awarded by FEDORA with the support of a private foundation.<\/a> FEDORA is the European Circle of Philanthropists of Opera and Ballet, a non-profit organisation founded in 2013 under the presidency of J\u00e9r\u00f4me-Fran\u00e7ois Zieseniss to support sustainable innovation in the performing arts. <\/strong>The Paris-based organisation\u2019s Director, Edilia G\u00e4nz<\/a>, an ESCP graduate, believes that sustainable innovation in arts and culture encompasses not only environmental concerns but also project longevity and financial feasibility<\/strong>.<\/p>\n\n\n\n

\u201cIt considers every facet of the production, from initial concept and musical composition to costume production, sustainable set planning and construction, and even recycling. Furthermore, it extends to the delivery of the production, including its outreach to audiences,\u201d she explains.<\/p>\n\n\n\n

We spoke to Edilia G\u00e4nz to understand environmental sustainability in arts and culture, and what lessons companies from other industries can learn from the innovative approaches of opera houses to reducing their environmental impact and driving awareness and positive change.<\/p>\n\n\n\n

\n

Opera houses can be ambassadors of change. They are institutions that are a testament to time, and have been standing for 200 years or longer.<\/p>\nEdilia G\u00e4nz<\/cite><\/blockquote>\n\n\n\n

Evaluating carbon footprints: overcoming obstacles<\/h2>\n\n\n\n

She highlights environmental and social challenges addressed by sustainable innovation in the performing arts sector. \u201cMany opera houses are presently evaluating their carbon footprint and introducing eco-friendly measures, both onstage and backstage,\u201d she notes. \u201cHowever, the process is complex, involving external experts and often the necessity of securing funding for carbon footprint assessments.\u201d<\/p>\n\n\n\n

Moreover, Edilia G\u00e4nz says the transition to sustainability is hindered by the absence of dedicated sustainability managers, a role that has only recently emerged: \u201cOverall, it\u2019s a lack of funding, knowledge and resources that are the main barriers to progress.<\/strong>\u201d<\/p>\n\n\n\n

Despite the challenges faced in transitioning to sustainability, Edilia G\u00e4nz acknowledges that many institutions, including opera houses, are eager to commit to this cause. Several have already made significant progress and are acting as role models for others to aspire to emulate. <\/p>\n\n\n\n

The commitment to change has led to the creation of the \u201cNext Stage\u201d initiative<\/strong>. FEDORA has secured private as well as public funding that is reallocated to opera houses across Europe to drive transformation behind and beyond the stage, while also delivering together with expert partners trainings for emerging artists to promote sustainability management, inclusivity and digital transformation. A \u20ac250,000 allocation supports transformative projects aimed at addressing these pressing challenges.<\/p>\n\n\n\n

The initiative extends beyond the Finnish National Opera and Ballet. Another project <\/strong>in Leipzig, Germany, has assessed costume departments to identify opportunities for material circularity in opera productions, contributing thus to a pilot for sustainable change and replication in this step of the opera and dance production value chain. At the Royal Swedish Opera in Stockholm, Sweden, old costumes were repurposed in a fashion show, underscoring the importance of recycling and upcycling while raising funds and promoting material reuse.<\/p>\n\n\n\n

\n

Many opera houses are presently evaluating their carbon footprint and introducing eco-friendly measures, both onstage and backstage.<\/p>\nEdilia G\u00e4nz<\/cite><\/blockquote>\n\n\n\n

Opera houses: ambassadors for change<\/h2>\n\n\n\n

Edilia G\u00e4nz believes that such sustainable innovation in arts and culture has the potential to be a driving force in broader societal awareness and action regarding environmental and social issues<\/strong>, given their deep-rooted presence in major cities across Europe and the world. <\/strong>As she emphasises: \u201cOpera houses can be ambassadors of change. They are institutions that are a testament to time, and have been standing for 200 years or longer.\u201d<\/p>\n\n\n\n

Moreover, the principles and lessons learned from sustainable innovation in the arts and culture industry can be extended to other sectors of the economy<\/strong>. \u201cFor example, making sets more modular can offer insights into adaptability, turning them into different things, which can help other sectors like jewellery, inspiring use cases for how to wear pieces in different ways, repurposing the same items to extend their lifecycle,\u201d Edilia G\u00e4nz says.<\/p>\n\n\n\n

\u201cAdditionally, there are lessons on employer branding strategies as sustainability initiatives can help to attract the next generation of leaders eager to work on these topics in the field of the performing arts,\u201d she adds. These <\/strong>use cases, along with the Finnish National Opera and Ballet\u2019s and the other Next Stage Grant recipients\u2019 pioneering efforts in sustainable innovation, may serve as an inspiring model for institutions across the globe, demonstrating how creativity and sustainability can harmoniously coexist, benefiting both the arts and the world at large.<\/p>\n","protected":false},"excerpt":{"rendered":"

Finnish National Opera and Ballet & FEDORA show how the lessons learned from sustainable innovation in arts and culture can be extended to other sectors of the economy.<\/p>\n","protected":false},"author":1,"featured_media":10750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[62,280,37],"class_list":["post-10747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-their-choice","tag-innovation","tag-responsiblebusiness","tag-sustainability","category-12","description-off"],"acf":[],"yoast_head":"\nTransforming the arts through sustainable innovation - The Choice by ESCP<\/title>\n<meta name=\"description\" content=\"Finnish National Opera and Ballet & FEDORA show how the lessons learned from sustainable innovation in arts and culture can be extended to other sectors of the economy.\" \/>\n<meta name=\"robots\" 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