My name is Julian Ivaldy, Co-founder & Head of Growth at The Secret Company. We are a crew of serial…
3 November 2021 | 7 minute read
Executive Playbook
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The pursuit of your Founder-Market Fit
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Set your start-up or firm apart with Sustainable Development Goals
From ineffective implementation to accusations of greenwashing, approaching sustainability from a business point of view is often fraught with pitfalls.…
28 October 2021 | 6 minute read
Executive Playbook -
In art as in entrepreneurship, creation is nothing without destruction
All too often, creativity is assumed to be synonymous with the creation of new ideas. This is a misconception. Ideas…
14 September 2021 | 4 minute read
Executive Playbook -
From the pitch to pitching: what can entrepreneurs learn from athletes?
Sports and entrepreneurship are about achievement, team spirit and persistence – and for both, pitches are essential. It only takes…
8 July 2021 | 5 minute read
Executive Playbook -
The Real Intelligence Behind Artificial Intelligence: Collaboration
Let’s be straight up front: there is simply no intelligence in artificial intelligence (AI). This is because today’s AI is…
25 May 2021 | 3 minute read
Executive Playbook -
How can family businesses teach us to be better entrepreneurs?
The severe recession triggered by the Covid-19 pandemic is only the tip of the iceberg of a decades-long global crisis…
15 April 2021 | 8 minute read
Executive Playbook -
In Search of Well‑Being? Practice Creativity!
Several ESCP Business School colleagues have recently engaged on this platform in a debate on the nature of well-being and…
29 January 2021 | 8 minute read
Executive Playbook -
The Emergence of Impact Entrepreneurship: Is it really something new?
The year 2020 has been shaped by Covid-19. The pandemic has revealed some of our main economic flaws, such as…
7 December 2020 | 5 minute read
Executive Playbook -
To face uncertainty, think like an entrepreneur
Whether you call it entrepreneurship or intrapreneurship, the curiosity to learn and the desire to create new ideas can be…
30 November 2020 | 6 minute read
Executive Playbook