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23 articles

Executive Playbook

Practical intelligence for professionals who need to make decisions and take action. Explore leadership tools, useful frameworks, strategy guidance and advice that can be applied at work.

#Entrepreneurship
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  • The key to succeeding as an entrepreneur: create a community

    Innovation & Entrepreneurship

    The key to succeeding as an entrepreneur: create a community

    When it comes to starting your own business, the first hurdle is often at the very beginning. We talked to…

    1 February 2022 | 7 minute read

    Executive Playbook
  • So you want to be an entrepreneur? Here’s how to get started when starting your own business

    Innovation & Entrepreneurship

    So you want to be an entrepreneur? Here’s how to get started when starting your own business

    Many of us have thought about starting our own business – but where to begin? It might sound surprising, but…

    16 December 2021 | 9 minute read

    Executive Playbook
  • “Refugees bring a lot to the table”

    Innovation & Entrepreneurship

    “Refugees bring a lot to the table”

    Yi Dragon Jiang is an associate professor of entrepreneurship at ESCP Business School. Her research and teaching interests revolve around…

    13 December 2021 | 6 minute read

    Executive Playbook
  • Drawing from female entrepreneurship in rural Kenya – fostering frugal innovation within tribal constraints

    Innovation & Entrepreneurship

    Drawing from female entrepreneurship in rural Kenya – fostering frugal innovation within tribal constraints

    Julia Koikai grew up as a member of the nomadic Maasai people of East Africa, for whom cattle symbolize wealth…

    30 November 2021 | 6 minute read

    Executive Playbook
  • The why & how behind personal branding for entrepreneurs

    Innovation & Entrepreneurship

    The why & how behind personal branding for entrepreneurs

    Calling all entrepreneurs, is your personal brand a priority? If not, it should be according to ESCP professors of entrepreneurship…

    22 November 2021 | 8 minute read

    Executive Playbook
  • Three essentials before setting up an intrapreneurship programme

    Innovation & Entrepreneurship

    Three essentials before setting up an intrapreneurship programme

    It is no surprise that intrapreneurship programmes are increasingly used by firms to deal with an ever more rapidly changing…

    9 November 2021 | 5 minute read

    Executive Playbook
  • The pursuit of your Founder-Market Fit

    Innovation & Entrepreneurship

    The pursuit of your Founder-Market Fit

    My name is Julian Ivaldy, Co-founder & Head of Growth at The Secret Company. We are a crew of serial…

    3 November 2021 | 7 minute read

    Executive Playbook
  • Set your start-up or firm apart with Sustainable Development Goals

    Innovation & Entrepreneurship

    Set your start-up or firm apart with Sustainable Development Goals

    From ineffective implementation to accusations of greenwashing, approaching sustainability from a business point of view is often fraught with pitfalls.…

    28 October 2021 | 6 minute read

    Executive Playbook
  • In art as in entrepreneurship, creation is nothing without destruction

    Innovation & Entrepreneurship

    In art as in entrepreneurship, creation is nothing without destruction

    All too often, creativity is assumed to be synonymous with the creation of new ideas. This is a misconception. Ideas…

    14 September 2021 | 4 minute read

    Executive Playbook
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