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5 articles

Executive Playbook

Practical intelligence for professionals who need to make decisions and take action. Explore leadership tools, useful frameworks, strategy guidance and advice that can be applied at work.

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  • ‘Piracy’ to legitimacy: how companies like French ride-hailing platform Heetch can make their mark

    Innovation & Entrepreneurship

    ‘Piracy’ to legitimacy: how companies like French ride-hailing platform Heetch can make their mark

    The 2024 arrest and subsequent release of activist Paul Watson, the founder of the NGO Sea Shepherd that fights to protect ocean biodiversity, highlighted a division between…

    15 May 2025 | 6 minute read

    Executive Playbook
  • Harnessing AI to accelerate digital transformation

    Innovation & Entrepreneurship

    Harnessing AI to accelerate digital transformation

    Digital transformation is no longer a choice but a necessity for companies today. The ability to harness digital technologies and…

    18 July 2023 | 6 minute read

    Executive Playbook
  • The pursuit of your Founder-Market Fit

    Innovation & Entrepreneurship

    The pursuit of your Founder-Market Fit

    My name is Julian Ivaldy, Co-founder & Head of Growth at The Secret Company. We are a crew of serial…

    3 November 2021 | 7 minute read

    Executive Playbook
  • Set your start-up or firm apart with Sustainable Development Goals

    Innovation & Entrepreneurship

    Set your start-up or firm apart with Sustainable Development Goals

    From ineffective implementation to accusations of greenwashing, approaching sustainability from a business point of view is often fraught with pitfalls.…

    28 October 2021 | 6 minute read

    Executive Playbook
  • The Real Intelligence Behind Artificial Intelligence: Collaboration

    Innovation & Entrepreneurship

    The Real Intelligence Behind Artificial Intelligence: Collaboration

    Let’s be straight up front: there is simply no intelligence in artificial intelligence (AI). This is because today’s AI is…

    25 May 2021 | 3 minute read

    Executive Playbook

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