Bigger, faster, better? It is in these terms that ‘scaling a start-up’ is usually talked about. The trouble is, just…
10 January 2023 | 7 minute read
Executive Playbook
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Scaling as the search for profit-market fit
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Drawing from female entrepreneurship in rural Kenya – fostering frugal innovation within tribal constraints
Julia Koikai grew up as a member of the nomadic Maasai people of East Africa, for whom cattle symbolize wealth…
30 November 2021 | 6 minute read
Executive Playbook