Human Leadership & Transformation
Sweet success: How Häagen-Dazs franchises while protecting brand identityHäagen-Dazs, the maker of decadent ice cream, has long been a key player in the frozen desserts market, boasting annual…
14 May 2024 | 5 minute read
Executive Playbook
Sustainability & Responsible Business
Aligning brand values: How to navigate brand-event partnerships in the era of sustainabilityThe 2022 FIFA World Cup in Qatar garnered international attention, but not just for the thrilling matches. Controversy swirled around the…
5 October 2023 | 6 minute read
Executive Playbook
As consumers are increasingly asking for brands to take a stance on societal issues, managers need to decide how to…
27 February 2023 | 5 minute read
Executive Playbook
Calling all entrepreneurs, is your personal brand a priority? If not, it should be according to ESCP professors of entrepreneurship…
22 November 2021 | 8 minute read
Executive Playbook
When it comes to branding, some brands have it better than others. Thanks to effective marketing techniques, companies such as…
22 July 2021 | 6 minute read
Executive Playbook
Imagine you’ve just spent the day shopping on Oxford High Street. You take a black cab to Mayfair for afternoon…
26 February 2021 | 8 minute read
Executive Playbook