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Executive Vice President of ESCP Europe, Dean for Executive Education and Corporate Initiatives, Bertrand Moingeon is a professor of Strategic Management.

Before joining ESCP Europe in September 2018, he worked at HEC Paris since 1992. In addition to being a professor, he held several top managerial positions including Deputy Dean in charge of Executive Education and Academic Development. He was co-founder and Chairman of the board of Trium Global Executive MBA. He set up and managed HEC Indian Ocean, Eastern and Southern Africa Office. He also directed HEC Europe Institute.

A former visiting professor at Harvard Business School, author of over one hundred articles and chapters, mainly on the subjects of change management, organizational learning and strategic innovation, he has also published several books, including Organizational Learning and Competitive Advantage (with Amy Edmondson, Professor at Harvard Business School) and Corporate and Organizational Identities (with Guillaume Soenen). He is the co-author with Muhammad Yunus (Founder of the Grameen Bank and winner of the Nobel Peace Prize) and Laurence Lehmann-Ortega of articles on the Social Business Model, bridging strategic innovation and corporate social responsibility.

In synergy with his research activities, he has taught in numerous Executive Education programs and supported a wide variety of corporations on these themes in various countries.

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10 publications

Chapter

2020

MOINGEON, B.

Mettre l'économie au service de la société

In: Pouvoirs et influences, Laubie R. Dunod

Chapter

2019

MOINGEON, B., L.LEHMANN-ORTEGA

Neither fortune nor mirage at the bottom of the pyramid. Corporate social innovations as learning opportunities

In: Engaging With Stakeholders: A Relational Perspective on Responsible Business, Lindgreen A. et al. Routledge

Published Case Study

2016

EDMONDSON, A., C., B.MOINGEON, G.BAI, J.-F.HARVEY

Building Smart Neighborhoods at Bouygues

Harvard Business School Case, 617-007, 12 p.

Journal Article

2015

BAYLE-CORDIER, J., P.MIRVIS, B.MOINGEON

Projecting Different Identities: A Longitudinal Study of the “Whipsaw” Effects of Changing Leadership Discourse About the Triple Bottom Line

JOURNAL OF APPLIED BEHAVIORAL SCIENCE, 51(3), pp. 336-374

Chapter

2013

MOINGEON, B., L.LEHMANN-ORTEGA

Social business, a new place for businesses to innovate

In: The European social model, Barou Yves (ed.) Éditions des îlots de résistance

Journal Article

2012

MOINGEON, B.

Leadership, Social Responsibility, and Projected Identity: The Ben & Jerry’s Story

ACADEMY OF MANAGEMENT PROCEEDINGS, 2012 (1)

Journal Article

2010

MOINGEON, B., L.LEHMANN-ORTEGA

Creation and Implementation of a New Business Model: a disarming case study

M@N@GEMENT, 13(4), pp. 266-297

Journal Article

2010

MOINGEON, B., M.YUNUS, L.LEHMANN-ORTEGA

Building Social Business Models: Lessons from the Grameen Experience

LONG RANGE PLANNING, vol 43, n°2-3

Journal Article

2010

MOINGEON, B., L.LEHMANN-ORTEGA, B.FAIVRE-TAVIGNOT

Le social business, laboratoire d’apprentissage des stratégies de rupture

REVUE FRANCAISE DE GESTION, vol. 36, n°208-209, pp. 175-189

Chapter

2010

MOINGEON, B., L.LEHMANN-ORTEGA, M.YUNUS

Réinventer l’entreprise grâce au social business

In: Réinventer l’entreprise. Repères pour une crise qui va durer, Le Roux J.M. et B. Ramanantsoa Pearson