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Chris Halliburton is Professor of International Management and Marketing, and the former UK Director, at ESCP Europe. He has degrees from the universities of Durham and London School of Economics (LSE) and has lectured at London Business School and Cass Business School, London. He has taught on a number of MBA and executive education programmes in different countries. He has acted as external examiner on the MBA programme at Cass Business School, (City University, London) and on the PhD programme, University of London.

Professor Halliburton has considerable experience of strategy and marketing consultancy in numerous consumer and industrial markets for such clients as Unilever, Gerber, Alliance Boots, Caterpillar, Xerox, IBM, as well as work for government. He acted as adviser to the Strategy and Marketing Group of Coopers and Lybrand, (now PwC). His overseas experience includes work in Europe, Africa, the Americas and the Far East. He is one of the few UK marketing academics to have been elected as a Fellow of The Marketing Society and has acted as a judge on the UK Marketing Effectiveness Awards.

His research interests are in the field of international marketing and branding, especially in aspects of cross-border marketing in Europe. He is the author of numerous publications on international marketing and branding. He especially enjoys working with colleagues from different countries on marketing issues of real relevance to companies working across international borders. Discover Chris Halliburton\'s video on the " - Pitfalls of International Marketing Campaigns" -

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63 publications

Academic Articles

2016

HALLIBURTON, C., E.SAROSIK

The role of marketing and branding in creating value for charitable organisations

JOURNAL OF MARKETING TRENDS, 3(1), 59-64

Conference Presentations

2016

HALLIBURTON, C.

In whom can I trust? - Determinants of consumer trust for different service providers

International Marketing Trends Conference

Conference Presentations

2016

HALLIBURTON, C.

The role of international product placement in an era of dis-engagement: a comparative study of Europe and Latin America

International Conference on Research in Advertising,European Advertising Academy

Academic Articles

2015

AIELLO, G., C.HALLIBURTON

An International Comparison of 'Made in Italy' in the Fashion, Furniture and Food Sectors: an Observational Study in France, Russia and the United Kingdom

JOURNAL OF GLOBAL FASHION MARKETING, 6(2), 136-149

Conference Presentations

2015

CHRIS HALLIBURTON, C., E.SAROSIK

The role of marketing and branding in creating value for charitable organisations

International Marketing Trends Conference

Conference Presentations

2015

CHRIS HALLIBURTON, C.

The use of Product Placements in International Communications

Global Marketing Conference

Conference Presentations

2015

HALLIBURTON, C.

The impact of branding in the post-Recession ‘Charity’ (NFP) sector

European Marketing Academy

Conference Presentations

2014

CHRIS HALLIBURTON, C., A.POENARU

The Role of Trust in Consumer Service Renewal

Global Marketing Conference

Conference Presentations

2014

AIELLO, G., C.CHRIS HALLIBURTON

International Retailing of 'Made in Italy' Products: the Results of an Observational Research Study in French and UK markets

International Marketing Trends Conference

Conference Presentations

2014

CHRIS HALLIBURTON, C., I. C.TEWS

Cross-cultural Differences in Response to Product Placements

International Marketing Trends Conference