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Chris Halliburton is Professor of International Management and Marketing, and the former UK Director, at ESCP Europe. He has degrees from the universities of Durham and London School of Economics (LSE) and has lectured at London Business School and Cass Business School, London. He has taught on a number of MBA and executive education programmes in different countries. He has acted as external examiner on the MBA programme at Cass Business School, (City University, London) and on the PhD programme, University of London.

Professor Halliburton has considerable experience of strategy and marketing consultancy in numerous consumer and industrial markets for such clients as Unilever, Gerber, Alliance Boots, Caterpillar, Xerox, IBM, as well as work for government. He acted as adviser to the Strategy and Marketing Group of Coopers and Lybrand, (now PwC). His overseas experience includes work in Europe, Africa, the Americas and the Far East. He is one of the few UK marketing academics to have been elected as a Fellow of The Marketing Society and has acted as a judge on the UK Marketing Effectiveness Awards.

His research interests are in the field of international marketing and branding, especially in aspects of cross-border marketing in Europe. He is the author of numerous publications on international marketing and branding. He especially enjoys working with colleagues from different countries on marketing issues of real relevance to companies working across international borders. Discover Chris Halliburton\'s video on the " - Pitfalls of International Marketing Campaigns" -

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33 publications

Journal Article

2016

HALLIBURTON, C., E.SAROSIK

The role of marketing and branding in creating value for charitable organisations

JOURNAL OF MARKETING TRENDS, 3(1), 59-64

Journal Article

2015

AIELLO, G., C.HALLIBURTON

An International Comparison of 'Made in Italy' in the Fashion, Furniture and Food Sectors: an Observational Study in France, Russia and the United Kingdom

JOURNAL OF GLOBAL FASHION MARKETING, 6(2), 136-149

Journal Article

2012

HALLIBURTON, C., K.KELLNER

Are luxury brands really immune to financial recession?

JOURNAL OF MARKETING TRENDS, 1:10, pp. 43-51 9 p.

Journal Article

2012

HALLIBURTON, C., S.BACH

An Integrative Framework of Corporate Brand Equity

EUROMED JOURNAL OF BUSINESS, Vol.7, Issue 3, pp.1-21 22p.

Chapter

2012

HALLIBURTON, C., S.BACH

A New Framework for Corporate Brand Equity

In: EuroMed Proceedings, Environmental Management Advisory Board EMAB, pp.752-765 14 p.

Chapter

2011

COUTURIER, J., D.SOLA, C.HALLIBURTON

European Market Entry Strategies

In: Herausforderungen der internationalen marktorientierten Unternehmensführung (Challenges in International Marketing), MANN A. (Hrsg.) Gabler, pp. 95-113 19 p.

Journal Article

2010

HALLIBURTON, C., J.COUTURIER, D.SOLA

European marketing strategies : market related decision factors for the choice of entry mode

JOURNAL OF MARKETING TRENDS, Vol. 1, Issue 1, pp. 59-65 7 p.

Journal Article

2009

HALLIBURTON, C., A.ZIEGFELD

How do major European companies communicate their corporate identity across countries ? An empirical investigation of corporate Internet communications

JOURNAL OF MARKETING MANAGEMENT, Vol. 25, Issue 9-10, pp. 909-925 17 p.

Chapter

2009

CHERNATONY, L. D., C.HALLIBURTON, B.RATNA

International Branding

In: International Marketing : Modern and Classic Papers, vol. II, PALIWODA S. J., RYANS J. K. (Eds) Edward Elgar, pp. 435-447 13 p.

Chapter

2008

HALLIBURTON, C., R.HUNERBERG

The Globalisation Dispute in Marketing

In: International Marketing : Modern and Classic Papers, vol. 1, PALIWODA S. J. , RYANS J. K. (eds) Edward Elgar, pp. 156-162 7 p.