{"id":4710,"date":"2025-10-29T12:00:00","date_gmt":"2025-10-29T11:00:00","guid":{"rendered":"https:\/\/escp.eu\/blog-masters\/?p=4710"},"modified":"2026-01-22T16:23:53","modified_gmt":"2026-01-22T15:23:53","slug":"why-digital-awareness-matters","status":"publish","type":"post","link":"https:\/\/escp.eu\/blog-masters\/2025\/10\/29\/why-digital-awareness-matters\/","title":{"rendered":"Your Time, Your Choice: Why Digital Awareness Matters"},"content":{"rendered":"\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">Time is your most valuable asset, and the most easily lost. We measure it. We optimise it. We chase it. Yet, in the always-on rhythm of digital life, time often slips away unnoticed, swallowed by scrolling, fragmented by notifications, consumed by content we barely remember.<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">But time isn\u2019t just a resource to manage. It\u2019s the material from which we build our lives. How we use it\u2014especially our free time\u2014shapes what we learn, what we value, and ultimately, who we become.<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">And this is exactly the question Professor <strong><a href=\"https:\/\/www.linkedin.com\/in\/chiara-succi-escp\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/chiara-succi-escp\/\" target=\"_blank\" rel=\"noopener\">Chiara Succi<\/a><\/strong> brought to the table at the welcome speech for students in the <strong><a href=\"https:\/\/escp.eu\/programmes\/master-in-management\/\" data-type=\"link\" data-id=\"https:\/\/escp.eu\/programmes\/master-in-management\/\">Master in Management<\/a> <\/strong>at ESCP Business School in Turin:<em> <\/em><\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">W<em>hat are you doing with your time? Do you truly comprehend how much of our time and attention is given to technology?<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-medium-font-size wp-elements-f4c34ecd0bdc3ebefe3cbf9b9448d0af\" style=\"color:#fdc534\"><strong>Owning Your Time<\/strong><\/h2>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">Today, we navigate a world where distraction has been monetised. Social media platforms, built to capture our attention rather than enhance our wellbeing, have turned time into our most undervalued currency<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">To spark reflection, Prof. Succi began her welcome speech by showing an excerpt from a TEDx talk by Dino Ambrosi, <a href=\"https:\/\/www.youtube.com\/watch?v=4TMPXK9tw5U\" target=\"_blank\" rel=\"noopener\"><em>The Battle for Your Time<\/em><\/a>. In it, Ambrosi invites the audience to visualise a human life, month by month, represented as dots on a screen.<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">If you&#8217;re 18 today and live to 90, you have about 864 months ahead of you. At first glance, that may sound generous. But subtract sleep, work, commuting, errands, cooking, and personal care, and what remains is just 334 months of free time.<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">\u201c<em>This is where you tick the boxes on your bucket list<\/em>,\u201d says Ambrosi.<br>\u201c<em>This is where you pursue your passions and leave your mark<\/em>.\u201d<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">These are the months you have to love, explore, rest, create, learn, and connect. And how you use them isn\u2019t just a matter of preference, it\u2019s a reflection of who you are becoming.<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\"><strong>It\u2019s not just about how you spend time. It\u2019s about how you invest it.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-medium-font-size wp-elements-f508b3c56ed72422df6b06b59696d41d\" style=\"color:#fdc534\"><strong>Choosing the moments that matter<\/strong><\/h2>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">This idea resonates with a deeper perspective Professor Succi shared with students: the ancient Greeks had two words for time. <strong>Chronos<\/strong> is clock time\u2014the hours, the schedules, the routines. But <strong>Kairos<\/strong> is different: it\u2019s the right moment. The meaningful one. The time that transforms.<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">\u201c<em>School life is full of Chronos\u2014deadlines, alarms, assignments<\/em>,\u201d she said. \u201c<em>But what will define you most are the Kairos moments\u2014the ones where you choose courage, curiosity and connection<\/em>.\u201d<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">These are the moments that shape leaders. And in an age where constant connectivity competes for our attention, recognising and protecting these moments has become a radical act.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-medium-font-size wp-elements-ad48f7c75da4bf12959d87289430b78a\" style=\"color:#fdc534\"><strong>Intention Over Distraction<\/strong><\/h2>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">We live in what researchers are now calling the attention economy\u2014a landscape where every platform competes for your focus, not your money. Time is the product. And people are paying with hours they didn\u2019t even realise they were giving away.<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\"><strong>This isn\u2019t about demonising technology. It\u2019s about using it intentionally<\/strong>, not impulsively.<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">As Prof. Succi reminded students, <strong>multitasking is a myth<\/strong>. The brain doesn&#8217;t handle multiple cognitive demands simultaneously\u2014it just switches between them, weakening focus and memory along the way. And the more we divide our attention, the more we lose our ability to be fully present.<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">\u201c<em>The real question isn\u2019t whether you use technology,\u201d<\/em> she explained. \u201c<em>It\u2019s whether you\u2019re using it deliberately. Are you choosing where your attention goes, or has someone else already made that choice for you?\u201d<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-medium-font-size wp-elements-dc7a31330cbce0b4cd733d2f7dca6ff4\" style=\"color:#fdc534\"><strong>Small Choices, Lasting Impact<\/strong><\/h2>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">At ESCP, education is not just about mastering frameworks or case studies. It\u2019s about <strong>learning how to lead yourself before leading others<\/strong>. And that begins with your relationship to time.<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">We live in a culture that glorifies urgency. But sometimes the most radical act is to stop, take a breath, and be fully where you are.<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">Choosing presence over distraction isn\u2019t a one-off decision. It\u2019s a daily commitment to protect your focus, to create space for reflection, and to engage fully with the people and experiences in front of you.<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">That might mean:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-montserrat-font-family\">Saying no to mindless scrolling<\/li>\n\n\n\n<li class=\"has-montserrat-font-family\">Turning off notifications during lectures<\/li>\n\n\n\n<li class=\"has-montserrat-font-family\">Taking real breaks\u2014not just digital ones<\/li>\n\n\n\n<li class=\"has-montserrat-font-family\">Listening deeply without multitasking<\/li>\n<\/ul>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">These are not grand gestures. But they are wise choices.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-medium-font-size wp-elements-ec54a0e929962b98040eb5a8eee54661\" style=\"color:#fdc534\"><strong>The<\/strong><strong> time that defines you<\/strong><\/h2>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">You won\u2019t get more time, only the chance to use it differently.<br>Those 334 months, if you\u2019re fortunate, are where your choices take shape, where your ideas grow, where your path begins.<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-custom-font\" style=\"font-family:montserrat\">It\u2019s not about doing more. <strong>It\u2019s about doing what matters. Set boundaries. Protect meaning. Choose presence.<\/strong> Because at ESCP, we believe that the way you live your time today will define the leader\u2014and the person\u2014you become tomorrow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Time is your most valuable asset, and the most easily lost. We measure it. We optimise it. We chase it. Yet, in the always-on rhythm of digital life, time often slips away unnoticed, swallowed by scrolling, fragmented by notifications, consumed by content we barely remember. But time isn\u2019t just a resource to manage. It\u2019s the [&hellip;]<\/p>\n","protected":false},"author":151943372,"featured_media":4725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6325,6329,6343],"tags":[],"class_list":["post-4710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","category-student-life","category-careers"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/escp.eu\/blog-masters\/wp-content\/uploads\/2025\/10\/photo-sablier-et-monnaie-1.png?fit=1254%2C836&ssl=1","uagb_featured_image_src":{"full":["https:\/\/i0.wp.com\/escp.eu\/blog-masters\/wp-content\/uploads\/2025\/10\/photo-sablier-et-monnaie-1.png?fit=1254%2C836&ssl=1",1254,836,false],"thumbnail":["https:\/\/i0.wp.com\/escp.eu\/blog-masters\/wp-content\/uploads\/2025\/10\/photo-sablier-et-monnaie-1.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/escp.eu\/blog-masters\/wp-content\/uploads\/2025\/10\/photo-sablier-et-monnaie-1.png?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/escp.eu\/blog-masters\/wp-content\/uploads\/2025\/10\/photo-sablier-et-monnaie-1.png?fit=768%2C512&ssl=1",768,512,true],"large":["https:\/\/i0.wp.com\/escp.eu\/blog-masters\/wp-content\/uploads\/2025\/10\/photo-sablier-et-monnaie-1.png?fit=1024%2C683&ssl=1",1024,683,true],"1536x1536":["https:\/\/i0.wp.com\/escp.eu\/blog-masters\/wp-content\/uploads\/2025\/10\/photo-sablier-et-monnaie-1.png?fit=1254%2C836&ssl=1",1254,836,true],"2048x2048":["https:\/\/i0.wp.com\/escp.eu\/blog-masters\/wp-content\/uploads\/2025\/10\/photo-sablier-et-monnaie-1.png?fit=1254%2C836&ssl=1",1254,836,true]},"uagb_author_info":{"display_name":"cgoig","author_link":"https:\/\/escp.eu\/blog-masters\/author\/cgoig\/"},"uagb_comment_info":0,"uagb_excerpt":"Time is your most valuable asset, and the most easily lost. 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