{"id":4337,"date":"2025-06-02T14:38:24","date_gmt":"2025-06-02T13:38:24","guid":{"rendered":"https:\/\/escp.eu\/blog-masters\/?p=4337"},"modified":"2025-06-16T15:27:14","modified_gmt":"2025-06-16T14:27:14","slug":"inside-escps-loreal-big-picture-project-2025","status":"publish","type":"post","link":"https:\/\/escp.eu\/blog-masters\/2025\/06\/02\/inside-escps-loreal-big-picture-project-2025\/","title":{"rendered":"Inside ESCP’s L’Or\u00e9al Big Picture Project 2025"},"content":{"rendered":"\n

The 13th edition of ESCP Business School’s L’Or\u00e9al Big Picture Project brought together students from the MSc in Marketing & Creativity<\/a> and the MSc in Digital Transformation Management & Leadership<\/a> for a week-long challenge focused on digital strategy, innovation, and creativity. In collaboration with L’Or\u00e9al’s Consumer Products Division, participants developed data-driven, omnichannel campaigns for a real-world brief, supported by faculty mentors and industry professionals. The project concluded with standout presentations that showcased cutting-edge ideas in Beauty Tech and marketing.
<\/p>\n\n\n\n

\n
Read the full article on the ESCP website<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The 13th edition of ESCP Business School’s L’Or\u00e9al Big Picture Project brought together students from the MSc in Marketing & Creativity and the MSc in Digital Transformation Management & Leadership for a week-long challenge focused on digital strategy, innovation, and creativity. In collaboration with L’Or\u00e9al’s Consumer Products Division, participants developed data-driven, omnichannel campaigns for a […]<\/p>\n","protected":false},"author":151943165,"featured_media":4340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"Montserrat,Montserrat","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6343,6683,6329,6325],"tags":[6891,6889,6502,6890,6712],"class_list":["post-4337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","category-career-development","category-student-life","category-non-classe","tag-beauty-tech","tag-digital-strategy","tag-innovation","tag-loreal","tag-marketing"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/escp.eu\/blog-masters\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-05-at-09.38.55.png?fit=1526%2C794&ssl=1","uagb_featured_image_src":{"full":["https:\/\/i0.wp.com\/escp.eu\/blog-masters\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-05-at-09.38.55.png?fit=1526%2C794&ssl=1",1526,794,false],"thumbnail":["https:\/\/i0.wp.com\/escp.eu\/blog-masters\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-05-at-09.38.55.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/escp.eu\/blog-masters\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-05-at-09.38.55.png?fit=300%2C156&ssl=1",300,156,true],"medium_large":["https:\/\/i0.wp.com\/escp.eu\/blog-masters\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-05-at-09.38.55.png?fit=768%2C400&ssl=1",768,400,true],"large":["https:\/\/i0.wp.com\/escp.eu\/blog-masters\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-05-at-09.38.55.png?fit=1024%2C533&ssl=1",1024,533,true],"1536x1536":["https:\/\/i0.wp.com\/escp.eu\/blog-masters\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-05-at-09.38.55.png?fit=1526%2C794&ssl=1",1526,794,true],"2048x2048":["https:\/\/i0.wp.com\/escp.eu\/blog-masters\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-05-at-09.38.55.png?fit=1526%2C794&ssl=1",1526,794,true]},"uagb_author_info":{"display_name":"ESCP Blog","author_link":"https:\/\/escp.eu\/blog-masters\/author\/escp-blog\/"},"uagb_comment_info":0,"uagb_excerpt":"The 13th edition of ESCP Business School’s L’Or\u00e9al Big Picture Project brought together students from the MSc in Marketing & Creativity and the MSc in Digital Transformation Management & Leadership for a week-long challenge focused on digital strategy, innovation, and creativity. In collaboration with L’Or\u00e9al’s Consumer Products Division, participants developed data-driven, omnichannel campaigns for a…","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paFRf4-17X","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/escp.eu\/blog-masters\/wp-json\/wp\/v2\/posts\/4337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/escp.eu\/blog-masters\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/escp.eu\/blog-masters\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/escp.eu\/blog-masters\/wp-json\/wp\/v2\/users\/151943165"}],"replies":[{"embeddable":true,"href":"https:\/\/escp.eu\/blog-masters\/wp-json\/wp\/v2\/comments?post=4337"}],"version-history":[{"count":5,"href":"https:\/\/escp.eu\/blog-masters\/wp-json\/wp\/v2\/posts\/4337\/revisions"}],"predecessor-version":[{"id":4437,"href":"https:\/\/escp.eu\/blog-masters\/wp-json\/wp\/v2\/posts\/4337\/revisions\/4437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/escp.eu\/blog-masters\/wp-json\/wp\/v2\/media\/4340"}],"wp:attachment":[{"href":"https:\/\/escp.eu\/blog-masters\/wp-json\/wp\/v2\/media?parent=4337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/escp.eu\/blog-masters\/wp-json\/wp\/v2\/categories?post=4337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/escp.eu\/blog-masters\/wp-json\/wp\/v2\/tags?post=4337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}