{"id":3266,"date":"2026-03-02T11:32:55","date_gmt":"2026-03-02T10:32:55","guid":{"rendered":"https:\/\/escp.eu\/blog-bachelor\/?p=3266"},"modified":"2026-03-02T17:21:49","modified_gmt":"2026-03-02T16:21:49","slug":"lulwa-naman-learning-by-doing-leading-by-building-as-a-bsc-student","status":"publish","type":"post","link":"https:\/\/escp.eu\/blog-bachelor\/lulwa-naman-learning-by-doing-leading-by-building-as-a-bsc-student\/","title":{"rendered":"Lulwa Naman: Learning by Doing, Leading by Building as a BSc Student"},"content":{"rendered":"\n

There are students who attend a business school, and then there are those who seem to inhabit<\/em> it. Lulwa Naman<\/strong> belongs firmly to the second category. Currently completing her Bachelor in Management (BSc)<\/a> at ESCP<\/strong>, Lulwa\u2019s journey through the programme reads less like a linear academic path and more like a carefully layered experiment in leadership, creativity and responsibility.<\/p>\n\n\n\n

Born in Paris to Kuwaiti and Lebanese parents and raised in Geneva, she grew up navigating cultures, languages and expectations with ease. Creativity was never an extracurricular add-on. It was foundational<\/em>.
She plays six instruments, trained in theatre from a young age, and wrote and produced fundraising musicals that supported children\u2019s education in Zambia. \u201cAt the heart of everything I do is storytelling,\u201d<\/em> she says, whether on stage or through branding and marketing. <\/p>\n\n\n\n

That instinct would later find unexpected structure inside our classrooms, becoming the thread that connects everything she has built<\/strong> during her years at ESCP.<\/p>\n\n\n\n

Beyond the classroom: where leadership is tested<\/h2>\n\n\n\n

If the ESCP Bachelor is known for anything, it is the space it leaves for students to step outside the syllabus<\/strong>. Lulwa stepped straight in. What began as an Events Associate role within the ESCP Bachelor Society<\/strong> in Paris quickly evolved into Vice-President in Turin and, today, President in Berlin. Parallel to this, she served as Head of Events and later Co-President of the Students\u2019 Philanthropic Foundation<\/strong>, while also acting as a class representative within Agora ESCP Student Union<\/a><\/strong>.<\/p>\n\n\n\n

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This was not r\u00e9sum\u00e9-padding. It was immersion. \u201cLeadership is not about authority, but about responsibility and mediation,\u201d<\/em> she reflects, describing her experience as a class representative. Listening, structuring feedback, negotiating between expectations and constraints. These were not abstract concepts, but weekly realities.<\/p>\n\n\n\n

The scale matters too. Managing multi-campus initiatives, overseeing departments, working with sponsors and partners. These are environments where mistakes are visible and accountability is real. And yet, this is precisely where the Bachelor seems to do its quiet work: allowing students to try, fail, adjust and lead again while the stakes are high enough to matter, but low enough to learn.<\/p>\n\n\n\n