{"id":2071,"date":"2022-09-05T04:17:14","date_gmt":"2022-09-05T08:17:14","guid":{"rendered":"https:\/\/escp.eu\/blog-bachelor\/?p=2071"},"modified":"2022-09-05T05:20:35","modified_gmt":"2022-09-05T09:20:35","slug":"haingo-nomena-andriantahina-from-madagascar-to-marketing-through-an-extraordinary-educational-journey","status":"publish","type":"post","link":"https:\/\/escp.eu\/blog-bachelor\/haingo-nomena-andriantahina-from-madagascar-to-marketing-through-an-extraordinary-educational-journey\/","title":{"rendered":"Haingo Nomena Andriantahina. From Madagascar to Marketing through an extraordinary educational journey"},"content":{"rendered":"\n<p>One of the main merits of the <strong>ESCP<a href=\"https:\/\/lp-federal.escp.eu\/en\/undergraduate\/bachelor-in-management-bsc\/?utm_source=bsc-blog&amp;utm_medium=article&amp;utm_campaign=federal_bsc_ag_2022-2023&amp;utm_content=Haingo+Nomena\" target=\"_blank\" rel=\"noreferrer noopener\"> Bachelor in Management (BSc<\/a>)<\/strong> is definitely that of connecting, in the same class, young talents forged by different cultures and life experiences. An extraordinary example of this variety is <strong>Haingo Nomena Andriantahina<\/strong>, a determined and charismatic young lady from <strong>Madagascar<\/strong>.\u00a0<\/p>\n\n\n\n<p>Despite her age, Nomena has already struck a remarkable series of personal successes. As an <strong>ESCP Business School<\/strong> and <strong>ESADE<\/strong> graduate, she will soon embark also on a new adventure as a student of the prestigious <strong>University of St. Gallen<\/strong>.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"521\" src=\"https:\/\/escp.eu\/blog-bachelor\/wp-content\/uploads\/2022\/08\/Haingo-Bachelor-in-Management-BSc.jpeg\" alt=\"Haingo Bachelor in Management (BSc)\" class=\"wp-image-2077\" srcset=\"https:\/\/escp.eu\/blog-bachelor\/wp-content\/uploads\/2022\/08\/Haingo-Bachelor-in-Management-BSc.jpeg 600w, https:\/\/escp.eu\/blog-bachelor\/wp-content\/uploads\/2022\/08\/Haingo-Bachelor-in-Management-BSc-300x261.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption><em>Haingo Nomena Andriantahina<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>We interviewed her to learn more about the motivation behind choosing <strong>ESCP Business School<\/strong> and how the Bachelor experience has shaped her goals for the future.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Studying abroad: a stimulating challenge<\/h2>\n\n\n\n<p>At the time of choosing her university path, Nomena was no stranger to the &lsquo;abroad&rsquo; dimension. That&rsquo;s why the BSc formula, which takes students to <strong>three different ESCP campuses<\/strong> during the programme, resonated so well with her personality. <em>\u00ab\u00a0Being an avid traveller, I found the idea of moving to a new country each year challenging but very appealing,\u00a0\u00bb<\/em> she confirmed to us.&nbsp;<\/p>\n\n\n\n<p><strong>Paris<\/strong> &#8211; <strong>Madrid<\/strong> &#8211; <strong>Berlin<\/strong>, three linguistically and culturally opposite destinations, composed her educational path at ESCP Business School. <em>\u00ab\u00a0I chose Paris because it felt like home. I grew up studying in the French system and had family and close friends in town. Then Madrid seemed like a good transition for a first &lsquo;alone&rsquo; experience abroad, thanks to its warmth and liveliness. Finally, I wanted to explore the unknown and get totally out of my comfort zone, so I ended my adventure in Berlin.\u00a0\u00bb&nbsp;<\/em><\/p>\n\n\n\n<p>Each city had a significant yet different impact on her journey, and each still holds an exceptional place in her memory. Ultimately, the BSc experience also significantly influenced her future choices. <em>\u00ab\u00a0I loved the experience so much that I have continued to move to new cities every year for almost five years now,\u00a0\u00bb<\/em> she noted.&nbsp;<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"417\" src=\"https:\/\/escp.eu\/blog-bachelor\/wp-content\/uploads\/2022\/08\/ESCP-Bachelor-in-Management-BSc.jpeg\" alt=\"\" class=\"wp-image-2079\" srcset=\"https:\/\/escp.eu\/blog-bachelor\/wp-content\/uploads\/2022\/08\/ESCP-Bachelor-in-Management-BSc.jpeg 600w, https:\/\/escp.eu\/blog-bachelor\/wp-content\/uploads\/2022\/08\/ESCP-Bachelor-in-Management-BSc-300x209.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>READ ALSO: <a href=\"https:\/\/escp.eu\/blog-bachelor\/where-can-the-escp-bachelor-in-management-bsc-take-you\/\" target=\"_blank\" rel=\"noreferrer noopener\">Where can the ESCP Bachelor in Management (BSc) take you?<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Management: an inherited passion<\/h2>\n\n\n\n<p>As a child of entrepreneurs, Nomena has always considered <strong>management<\/strong> one of the career paths she would have liked to follow. Then, the Bachelor in Management (BSc) helped <strong>narrow her field of interest<\/strong>. <em>\u00ab\u00a0The programme has the considerable advantage of being broad enough to allow you to explore many business areas. It indeed helped me set ideas for my future career,\u00a0\u00bb <\/em>she added.<\/p>\n\n\n\n<p>In fact, in her 2nd year, Nomena discovered her particular affinity for <strong>Marketing<\/strong> during the lectures of Prof. <strong>Laura Reyero<\/strong>. <em>\u00ab\u00a0I literally fell in love with this subject,\u00a0\u00bb<\/em> she admitted. <em>\u00ab\u00a0It allowed me to unleash my creative side while keeping a certain degree of analytics, which I still enjoy very much. I was once told that the perfect marketer is half artist, half scientist, and I thought that was a perfect fit for my personality.\u00a0\u00bb<\/em><\/p>\n\n\n\n<p>But learning at ESCP often takes place <strong>outside the classroom<\/strong> as well. Thanks to the vibrant <strong>entrepreneurial ecosystem<\/strong> encouraged by the School, students have access to unique hands-on experiences to put what they have learned into practice. This is the case for <strong>STAIY<\/strong>, the first sustainable fashion marketplace funded in 2019 by five BSc students, where Nomena challenged herself as a <strong>Retail Manager<\/strong>.<\/p>\n\n\n\n<p><em>\u00ab\u00a0Working at STAIY has been both inspiring and rewarding,\u00a0\u00bb<\/em> she recalled enthusiastically. <em>\u00ab\u00a0Inspiring because you get to see what people of your programme have achieved and rewarding because they were not afraid to give me responsibility and autonomy from day one, as we came from similar backgrounds.\u00a0\u00bb<\/em> Experiencing a business from a retailer&rsquo;s perspective has undoubtedly been an <strong>eye-opening and insightful<\/strong> addition to Nomena&rsquo;s academic education.<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/escp.eu\/blog-bachelor\/wp-content\/uploads\/2022\/08\/ESCP-Business-School.jpeg\" alt=\"\" class=\"wp-image-2081\" width=\"600\" height=\"465\" srcset=\"https:\/\/escp.eu\/blog-bachelor\/wp-content\/uploads\/2022\/08\/ESCP-Business-School.jpeg 600w, https:\/\/escp.eu\/blog-bachelor\/wp-content\/uploads\/2022\/08\/ESCP-Business-School-300x233.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption><em>Nomena with her family<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Teamwork: a lesson in the lesson<\/h2>\n\n\n\n<p>According to Nomena, <strong>teamwork<\/strong> at ESCP was not only about working in a group but, above all, about working closely with at least <strong>four different nationalities<\/strong>. In fact, the ESCP Bachelor in Management (BSc) prepares for a <strong>multicultural workplace<\/strong> through the direct sharing of experiences and points of view among students.<\/p>\n\n\n\n<p><em>\u00ab\u00a0The whole experience allowed me to share my culture, which is still very much unknown,\u00a0\u00bb<\/em> she explained,<em> \u00ab\u00a0but I was also able to add a little of my unbridled Malagasy spirit to each project I participated in. It was all about the little things, such as adding some storytelling to a presentation or giving a project more time to mature despite the rush.\u00a0\u00bb&nbsp;<\/em><\/p>\n\n\n\n<p>Finally, being forced to amalgamate different ideas and opinions also teaches the subtle art of <strong>negotiation<\/strong>. Reaching an agreement, as a matter of fact, can be a real challenge. <em>\u00ab\u00a0I realised how important it was to know how to resolve conflicts but also when to speak up and when to stand back to avoid making the situation worse,\u00a0\u00bb<\/em> revealed Nomena. <em>\u00ab\u00a0It is absolutely one of the most important skills I&rsquo;ve learned during these three years.\u00a0\u00bb<\/em><\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>READ ALSO: <a href=\"https:\/\/escp.eu\/blog-bachelor\/blog\/the-importance-of-learning-to-work-in-teams-in-management-undergraduate-programmes\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Importance of Learning to Work in Teams in Management Undergraduate Programmes<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Learning: a lifelong journey<\/h2>\n\n\n\n<p>Just as Nomena&rsquo;s cultural background perfectly represents the <strong>multicultural vocation<\/strong> of ESCP Business School, her approach to education embodies the School&rsquo;s idea of <strong>\u201d\u2039\u201d\u2039lifelong learning<\/strong>. And the BSc team is more than proud to have helped equip such a young talent with the needed tools to transform into the professional &#8211; and the person &#8211; she wants to become.<\/p>\n\n\n\n<p><em>\u00ab\u00a0I am convinced that my degree at ESCP facilitated my admission to ESADE,\u00a0\u00bb<\/em> she confirmed. \u00ab\u00a0<em>First of all, it gave me all the business knowledge I needed to pursue a Master&rsquo;s degree, not to mention all the soft skills such as teamwork, communication, adaptability and public speaking.\u00a0\u00bb<\/em>&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"668\" src=\"https:\/\/escp.eu\/blog-bachelor\/wp-content\/uploads\/2022\/08\/2021-ESCP-BSc-Graduation.jpeg\" alt=\"\" class=\"wp-image-2083\" srcset=\"https:\/\/escp.eu\/blog-bachelor\/wp-content\/uploads\/2022\/08\/2021-ESCP-BSc-Graduation.jpeg 600w, https:\/\/escp.eu\/blog-bachelor\/wp-content\/uploads\/2022\/08\/2021-ESCP-BSc-Graduation-269x300.jpeg 269w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption><em>2021 BSc Graduation in Berlin<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Good <strong>interpersonal capacities<\/strong> and <strong>soft skills<\/strong> are undoubtedly highly sought after by <strong>top educational institutions<\/strong> like ESADE, which value international exposure in addition to academic training. <em>\u00ab\u00a0I felt more prepared and ready to evolve in a multicultural environment compared to some of my classmates who were discovering this type of diversity for the first time.\u00a0\u00bb<\/em><\/p>\n\n\n\n<p>Yet, Nomena&rsquo;s journey in building up her academic curriculum is far from concluded. <em>\u00ab\u00a0I have recently been admitted to the MIM programme in St. Gallen (SIM), known as one of the best in the field, as a double degree student from ESADE,\u00a0\u00bb<\/em> she added with a hint of well-deserved pride for the achievement.&nbsp;<\/p>\n\n\n\n<p>Where will all that passion and hard work lead her? <em>\u00ab\u00a0After this experience, I would like to gain experience in the consulting field, putting forward my strategic and marketing skills. I want to lead an innovative and efficient team, passionate about what they do and rigorous and creative in their approaches,\u00a0\u00bb<\/em> she concluded, adding a <strong>final wish<\/strong>. <em>\u00ab\u00a0I also hope to return to my home country as I believe in giving back to the community you came from and building a legacy for future generations.\u00a0\u00bb<\/em><\/p>\n\n\n\n<p><strong>Well done, Nomena! Thank you for being part of the ESCP Community.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Do you want to know more about the&nbsp;<strong>Bachelor in Management (BSc)<\/strong>&nbsp;at ESCP Business School?&nbsp;<a href=\"https:\/\/lp-federal.escp.eu\/en\/undergraduate\/bachelor-in-management-bsc?utm_source=bsc-blog&amp;utm_medium=article&amp;utm_campaign=federal_bsc_ag_2021-2022&amp;utm_term=Haingo+Nomena\" target=\"_blank\" rel=\"noreferrer noopener\">Receive all the information about the programme, course fees, scholarships, and more<\/a>.<\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>One of the main merits of the ESCP Bachelor in Management (BSc) is definitely that of connecting, in the same class, young talents forged by different cultures and life experiences. An extraordinary example of this variety is Haingo Nomena Andriantahina, a determined and charismatic young lady from Madagascar.\u00a0 Despite her age, Nomena has already struck [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[8,6],"tags":[10,191,114,59],"class_list":["post-2071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","category-student-life","tag-bachelor-degree-in-management","tag-lifelong-learning","tag-student-life","tag-study-abroad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Haingo Nomena Andriantahina. 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