The journey of Lorenzo Arrigoni, alumnus of the Bachelor in Management (BSc)’s first cohort.
When Lorenzo Arrigoni applied to the very first intake of ESCP Business School’s Bachelor in Management (BSc), the programme existed only as a bold new chapter in the School’s academic offering. There were no alumni stories, no rankings, no glamorous track record. What existed, instead, was the strength of ESCP’s reputation and the intuition that an innovative, multi-campus bachelor’s degree could open doors that a traditional degree might not.
Lorenzo recognised the potential. Seven years after graduating in 2018, his choice has been more than rewarded. Today, he works in Milan as Senior Manager Media Sales at Infront, one of the world’s leading sports marketing and media agencies, after international roles in London and Berlin and a prestigious Master of Science from Columbia University.
His story represents more than a personal achievement. It mirrors the growth and identity of the Bachelor in Management (BSc) itself. As the programme took shape across Europe, Lorenzo and his peers became its earliest ambassadors, proving through their careers what this degree had been designed to enable.
A Bold Choice: Joining a New Degree Abroad
Back in 2015, the Bachelor in Management (BSc) was in its inaugural year. Choosing it meant believing in a new educational format: one that blended academic excellence, cultural immersion and mobility across Europe.
“I was actually one of the last among my classmates to join the programme,” Lorenzo recalls. He had initially been set on studying in the UK. But a conversation with his cousin, who had attended an ESCP Open Day, changed everything. “I had never even heard of ESCP before he mentioned it,” he admits. What followed was a complete change of direction in the space of just two weeks, right after his final school exams.
Why take such a risk? Lorenzo already had a clear ambition in mind. “I knew I wanted to work in sports, and I felt that a degree combining different countries, cultures and experiences would help my application stand out later on.” It was a strategic bet, designed not just to get him through university, but to prepare him for the postgraduate path he had already set his sights on.
That instinct paid off: when he later applied to Columbia University, the international nature of the Bachelor was a decisive factor. “They told me explicitly that the multi-campus experience strengthened my application compared with others,” he says.
Three Countries, Three Campuses, and the Art of Adaptation
Moving across Europe at 18 is not always seamless. Lorenzo describes his first year in London as “a bit of a shock”, despite previous short experiences abroad. Yet this is exactly where the Bachelor’s distinctive model proved transformative.
“Those three years were like an advanced course in total flexibility,” he says. Navigating life in London, then studying in Turin, then adapting once again in Berlin created a rhythm of change that strengthened his adaptability, a skill increasingly valued by employers. “When recruiters ask whether I’m comfortable relocating or adapting to new environments, I always say: just look at my background.”
And this is not incidental. It is by design. The Bachelor in Management (BSc) builds adaptability by placing students in different cultural and academic contexts, guided by a common structure and shared learning expectations.
Academically, the London year stood out. “Courses and professors pushed us to rethink how we wrote, presented and worked in teams. It was very different from the Italian system: less formal, more solution-oriented.” Those foundations shaped his entire academic pathway, even as he encountered varied teaching styles in Turin and Berlin.
But the cohort experience mattered just as much.
“Our group bonded immediately. We were the first ones, so that created a strong sense of unity.” Many friendships and professional ties formed during those years are still alive today. A living demonstration of the Bachelor’s ability to build networks that extend well beyond graduation.
Straight to Columbia: A Master’s That Opened a Door into the Sports Industry
Unlike many classmates, Lorenzo chose to apply directly to a master’s programme after graduating. The transition was not entirely smooth: at the time, moving from ESCP to an American university involved logistical hurdles and paperwork no one had dealt with before. “I was probably the guinea pig for everyone who came after,” he laughs. But it worked.
At Columbia University, he completed a Master of Science in Sports Management, aiming to finish as quickly as possible. The degree gave him the technical foundation and credibility needed to break into a notoriously competitive sector.
His first roles, however, were already taking shape thanks to the internships he had completed during each year of his BSc. From Milan to Madrid to Berlin, he explored consultancy, digital marketing, and tech. Experiences that would later prove valuable on the analytical and commercial sides of sports media.
Building a Career in Sports Media Rights
After Columbia, Lorenzo returned to Europe, beginning his career in London as a Media Analyst in the sports industry. It was there that he discovered the niche that would define his trajectory: media and audiovisual rights.
“I stumbled into it almost by chance, but once I did, it clicked immediately,” he says. The field is highly specialised, data-driven and intensely international, a perfect match for the mindset developed during his Bachelor years.
After two years in London, he moved to Berlin to join a sports-tech start-up and, later, returned to Italy to take a Europe-facing role at Infront, one of the world’s leading sports marketing and media agencies. Today, he works on the global sale of audiovisual rights, particularly in football and other international sports properties.
This path — London to Berlin to Milan, across start-ups, consultancies, analytics and rights sales — is anything but linear. Yet it aligns seamlessly with the spirit of the BSc: global, flexible and designed for students ready to build unconventional, international careers.
“I didn’t know exactly what I wanted at the start,” Lorenzo reflects, “but the Bachelor gave me the tools to adapt, to discover new interests and to move confidently across countries and companies. Looking back, it all makes sense.”
Closing Thoughts: A Leap That Paid Off
Lorenzo Arrigoni’s journey embodies the early promise of the Bachelor in Management (BSc). It shows how international mobility, academic flexibility and a multi-campus structure can accelerate a career in ways that traditional degrees rarely do.
His success is both personal and collective. It reflects the vision behind the BSc and the pioneering spirit of the first students who brought that vision to life. Their paths helped define the programme’s identity and demonstrated, from its earliest years, the global potential it could unlock.
Lorenzo’s story is not just the journey of a student. It is also the story of a programme establishing itself through the achievements of those who believed in it from the beginning. A partnership that continues to shape careers across Europe and beyond.
A leap into the unknown, yes, but one that led exactly where he hoped it would.
