Meet Chiara Caiafa, a brilliant graduate of the Bachelor in Management (BSc) programme at ESCP Business School. Originating from the enchanting city of Verona, Italy, Chiara’s decision to pursue her undergraduate studies at ESCP was driven by her innate curiosity and desire for a dynamic and international educational experience.
As we delve into Chiara’s story, we uncover how her time at ESCP ignited a passion for marketing that would shape her future career path. Join us as we explore her life-changing journey from student to marketing executive, and discover the invaluable lessons she learned along the way.
Embracing Internationality: The ESCP Experience
Chiara’s venture into the ESCP ecosystem was an embodiment of her daring spirit and eagerness to immerse herself in diverse cultures. Drawing from her formative years in Germany and her affinity for languages, Chiara sought an educational experience that transcended geographical boundaries. « ESCP was the perfect blend of studying abroad while exploring different cities, » she reflects, acknowledging the allure of ESCP’s multi-campus structure.
Her journey through London, Madrid, and Berlin was marked by a tapestry of experiences. In addition to providing a unique exposure to different cultural blends, each city presented its distinct business landscape, with a pronounced emphasis on specific industries and a unique approach to learning at the respective campuses. This aspect, arguably the most valuable part of moving campuses each year, provided Chiara with invaluable insights into the global business environment and enriched her academic journey.
Among the campuses, Madrid emerged as a cherished favourite, with its intimate classroom setting fostering close bonds with professors and peers alike. « The camaraderie and support among classmates made navigating the challenges of studying abroad a deeply motivating experience, » Chiara shares, underscoring the importance of community in her ESCP journey.
Nurturing a Passion for Marketing: From Classroom to Career
Chiara’s academic path at ESCP served as a catalyst for her burgeoning passion for marketing, igniting a fervent curiosity that extended beyond the confines of the classroom. Reflecting on her years as a BSc student, Chiara recalls, « I was lucky enough to discover quickly my love for marketing courses… it was a natural progression to specialize in this field. »
Her academic pursuits culminated in a thesis inspired by the cinematic portrayal of luxury fashion in « House of Gucci. » With the guiding supervision of Prof. Benjamin Voyer, she delved into the nuanced impact of counterfeit goods on branding, shedding light on how such phenomena not only affect brand perception but also various other facets of the company’s operations and reputation.
Beyond academia, Chiara’s immersion in extracurricular activities at the Marketing Minds ESCP Society provided additional occasions for her personal and professional growth. Ascending from an associate to Vice President, Chiara’s leadership roles underscored her commitment to the field and nurtured invaluable skills in teamwork, communication, and strategic thinking. « The Marketing Society provided a concrete opportunity to put into practice every new piece of knowledge but, most importantly, a platform to connect with peers who shared my passion, » she reflects.
Armed with a solid foundation in marketing principles and practical experience gained through internships at Mastercard in Madrid and Volkswagen Group in Barcelona, Chiara embarked on a promising career trajectory post-graduation. « My internship in marketing communications affirmed my passion… now I’m thrilled to be pursuing my dream job, » she enthuses, highlighting the seamless transition from academia to the professional realm.
A Promising Future: Navigating Career Pathways
Chiara’s professional journey post-ESCP heralds a new chapter of growth and opportunity. Securing a coveted role as a marketing executive at Publieurope in London, Chiara finds fulfilment in the dynamic and ever-evolving landscape of advertising. « I love my job… it’s exactly what I was hoping for after graduating, » she affirms, citing the supportive team environment and stimulating challenges as catalysts for her professional satisfaction.
Looking ahead, Chiara’s ambitions transcend geographical boundaries, with aspirations to explore diverse markets and cultures. While London currently serves as her professional hub, Chiara remains open to international opportunities, harbouring dreams of returning to Spain or venturing into new territories. « Who knows? Maybe one day I’ll find myself in America or China… I’m open to all possibilities, » she muses, bringing out once again that adventurous spirit that had made her choose ESCP.
Chiara’s journey underscores the importance of embracing opportunities, cultivating passions, and fostering resilience in the face of adversity. « Follow your instincts, embrace what life has to offer with both hands, and never shy away from the unknown. It’s through challenges and exploration that true growth occurs, » she advises.
Would you also like to fully experience the ESCP Community during your student’s years? Contact us and learn more about the Bachelor in Management (BSc).
